Winery Transfers - How to Transfer Permits and Licenses in a Winery Sale

It's nearly impossible to page through any wine tradewant to close the sale until its regulatory approvals
publication these days without encountering a storyare issued. Additionally, the selling winery will need to
announcing a winery sale. Whether it's the latest in afind a new facility where it can continue its
long line of acquisitions by one of the mega-wineryoperations, and transfer its permits and licenses
conglomerates, or the late blooming of a wine lover'sthere. A very convenient solution for the seller is to
lifelong dream, these outwardly different transactionshave the buyer become a "host winery" in an
trigger a similar set of esoteric regulatoryalternating proprietor arrangement, and allow the
requirements.selling winery to become a "tenant winery" at the
The compliance part of the story doesn't make thefacility it just sold to the buyer.
news, but it is important -- perhaps more importantSometimes the seller wants to retain some or all of
to you -- than a lot of what does make headlines.the inventory of the winery for later sale, but has no
"Paperwork happens!" In fact, like death and taxes,plans to continue to produce wine. Without continuing
winery transfers are virtually inevitable at least onceproduction, the seller cannot legally retain its winery
in every winery's history. Your winery may not bepermits and licenses. This scenario requires that the
for sale, but an unsolicited "offer you can't refuse" orseller apply for and obtain different regulatory
an unplanned change in family circumstances mayapprovals on the wholesale or retail level before
require you to become a sudden expert on thetaking possession of the inventory at the new
regulatory requirements of transferring your winerylocation. Providing in the purchase agreement for a
to new ownership. Or maybe you'll find yourself ondelayed "purchase" of the retained wine can permit
the other side of the negotiation, when it's time tothe winery transaction to close without waiting for
expand and you discover that it's easier to buythe seller's new licensing to issue.
another production facility than it is to increase theThe option of selling a brand but keeping the winery
use permit on your current one.Recently it has been popular to purchase a successful
Even the use of common estate planning tools suchbrand of wine, but not the producing winery. The
as trusts or family partnerships requires that youselling brand owner could be a winery or even
know the basics of winery transfers and changes ofnegociant licensed as a wholesaler. Sales of just a
control. Changes of ownership or control can happenbrand may include the existing branded inventory but
even though the winery stays in the family. Therarely involve the transfer of a winery's other assets,
most common scenario of this type occurs when theincluding its permits and licenses. Merely the brand
stock of a corporate-owned winery is placed into aname and its trademark or other rights are sold to
trust or gifted to the owner's children whilethe buyer.
implementing an estate plan. A change in control alsoOften in these transactions, there is a request that
occurs when some type of asset protection entitythe Certificates of Label Approvals (COLA's) for the
such as a family LLC or limited partnership is createdbrand be "assigned." COLA's do not create property
to hold the stock of the winery entity. Evenrights and are not assignable. A COLA is simply a
incremental stock transfers, as little as 5% a year,regulatory approval to bottle wine with a certain label,
will someday add up to a change in control, when theand the approved COLAs are part of the production
majority of ownership finally shifts. These types ofrecords of the bottling winery. If the new brand
entirely "internal" transactions, while not typical sales,owner is concerned that the winery that formerly
frequently create technical transfers which need toproduced the wine will continue to use the brand
be reported much like a sale to a third party.name, the new owner should simply insist that the
Good housekeepingproducing winery remove the bottling trade name
Any realtor will tell you that tidying up your house isfrom its permit and surrender the existing COLA's for
one of the most effective ways to make yourlabels containing the brand name. Appropriate
property more appealing to a buyer. Well, goodpaperwork should be filed to notify TTB of the new
compliance housekeeping is also important whenownership of the trade name involved. Ideally, even
selling your winery. Potential buyers will often do theirthe brand name itself should be added to the new
"due diligence" on your licenses and permits, eitherbrand owner's TTB permit as a trade name.
before making an offer or at least before closing theWhat about label approvals?
transaction, so it is prudent to check whether yourIn a complete sale of the winery assets, the buyer
ownership records are up-to-date with the regulatoryshould request that it be able to keep the winery's
agencies before putting your winery on the market.registry number. TTB routinely grants this request
In a surprisingly high percentage of the wineryand it is helpful to ensure continuity, especially in
transactions we handle, we find that past changes inlabeling. The existing COLA's of the winery may be
key personnel or ownership interests of the sellingvaluable to the buyer.
winery had not been reported to the regulatoryAlthough in the past, buyers of wineries would
agencies. These types of unreported changes willroutinely request and be granted "adoption" of the
probably add significant stress and delay yourseller's COLA's, TTB has started to time limit these
transaction, because the regulatory agencies are likelyadopted COLA's, posing a problem for older labels
to want the overlooked changes reported andthat are no longer approvable under current labeling
approved before approving the transfer.policies -- for example, a brand name based on either
Another good housekeeping tip is to make sure all ofvarietal type or geographic name. A time-limited
your production reports and excise tax returns haveadoption would cause the current COLA's, which
been filed. Before issuing a new permit to yourcould otherwise be used indefinitely, to lapse.
winery's buyer, TTB will want to close out andFortunately, there is a way for a winery buyer to
discontinue your permits. But first, TTB will reviewsimply inherit the predecessor's COLA's without a
your records to make sure there are no deficiencies.formal adoption process. If the buyer maintains the
While TTB has made great strides in catching up onwinery's trade name, registry number, and address,
its workload, you might be unpleasantly surprised toTTB has taken the position that no label adoption is
hear about a missing return or report that had notnecessary. We recommend avoiding label adoption if
previously been noted or requested although thepossible so as not to lose or sunset any valuable
error occurred several years ago."grandfathered" labels.
If you are thinking of selling, you may wish toHow TTB handles a change in ownership of a winery
contact your winery's specialist at TTB's NationalStrictly speaking, TTB does not "transfer" winery
Revenue Center to find out if they are up to date inpermits from one owner to another, but provides a
reviewing your records, and if not, to specifically askprocess for the buyer to use the seller's permit while
them to determine whether there are anythe buyer's new permits are being approved. This
outstanding items that you need to address. A taxuser-friendly procedure allows for a smooth transition
deficiency is much easier to resolve without theof unbroken operations in any winery transfer,
pressures of a transaction creating an emergencywhether it is an asset purchase or stock purchase.
situation.In order to take advantage of this procedure, TTB
Small producer credit issuesrequires that applications for the new permits be filed
Another kind of good housekeeping is essential forwithin thirty days of the change of ownership or
wineries in the "small producer" category. Yourcontrol of the winery. The thirty-day rule is not a
reduced tax rate is dependent upon producing atmere policy; Federal law provides that if an application
your winery each calendar year. If you sell youris not filed within thirty days of a change of control,
winery before crush -- which is easy to do, sincethe seller's permits terminate automatically. But if
crush doesn't occur until the middle or end of theapplications for new permits are filed within the thirty
third quarter each year -- you may end up notdays, then the seller's permits continues in effect until
producing at your winery the last year you operatethe buyer's application is acted upon. With enough
the winery. That can have serious tax consequences.advance planning there is no reason the buyer's TTB
In that case, TTB will be forced, under its ownapplications cannot be filed upon closing the sale or
regulations, to retroactively recalculate your taxes foreven before, but even if the parties delay finalizing
the entire calendar year, and assess you at the fullcertain aspects of the transaction until the close,
tax rate, disallowing all the small producer creditthirty days should be long enough to complete and
claimed.file the TTB applications -- if you're diligent.
This risk exists for any type of change of ownershipTTB implicitly recognizes that the new owner is
that eventuates in the issuance of a new permit,operating under the seller's permits during the
including changes in business structure for assettransition. Excise tax returns and monthly reports of
protection or estate planning purposes, as mentionedoperations are filed under the seller's name and tax
earlier. It can also happen through the untimely deathI.D. number. To facilitate the preparation of
of a general partner or dissolution of a marriage -- anpaperwork it is common for the seller to give the
event that may be impossible to predict.buyer or its representative power of attorney to
Fortunately, there is a routine form of "cheapsign returns and reports during this transition period.
insurance" that can perfectly protect your taxThe seller will also request that TTB discontinue its
advantages under all conditions. We recommend to allpermits upon issuance of the buyer's new permits.
wineries in the small producer category that youThis is where your good compliance housekeeping will
keep at least one tank or a few barrels undeclaredfacilitate the transaction. Otherwise, TTB will prolong
each harvest, and declare them in January each year.the transition period -- and the seller's period of legal
That way, you start the year with production, andresponsibility for its buyer's operations -- while any
don't have to wait till the grapes ripen to ensure thatoutstanding issues or deficiencies are addressed.
you qualify for your small producer credit. It's soHow state agencies handle a change in ownership of
simple, there's no good excuse not to do it!a winery
Not all transactions are created equalIn California, the ABC will issue a temporary license to
Wineries change hands in a number of differenta buyer who takes over operations of an existing
ways. Sometimes the buyer or seller has a clearwinery at its current location, upon the filing of an
choice of method; other times, the parties discover inapplication to transfer the license. This transfer
the process of their negotiations that one or anotherapplication needs to be filed in advance of the closing
method has mutual advantages.of the transaction so that the temporary license can
The most common method is the sale of the assetsbe issued effective as of the date of closing. Even
of the winery to a new owner. This is called anthough TTB does not require the filing of applications
"asset purchase." In this case, the buyer does notfor new permits for thirty days after the change, as
purchase the entity owning the winery; it simplydiscussed above, the California ABC often requires a
purchases the land, improvements, equipment,copy of your TTB applications when applying for a
inventory, brands, etc. The seller prefers this methodtemporary license, which effectively means that the
when the entity plans to keep other assets orTTB applications should be completed prior to the
businesses not included in the sale; the buyer prefersclosing of the transaction.
it when the owning entity may have undeterminedWhen the transaction involves a stock purchase or
liabilities that the buyer does not want to assume.change of ownership that does not change the
Instead of buying the winery's assets, a buyer cannamed licensee on the license, then California law
buy the company. The buyer acquires the winery byrequires that a stock transfer application be filed
buying the stock or ownership interests in the entitywithin thirty days of the changes. A temporary
that owns the winery. Then the entity on the permitlicense is not required because the licensee remains
does not change, but the people behind it do. This isthe same; only its owners have changed.
called a "stock purchase" or "change of control." IfEach state handles the transfer of its winery licenses
your winery permit is held by a corporation, thein accordance with its own internal procedures, and
buyer would buy the shares of stock of thethe timing of your transaction will depend on those
corporation. If your winery is owned by an LLC or aprocedures. Not every state issues temporary
limited partnership, the buyer would buy thelicenses. In some cases, applications must be filed
memberships of the LLC or partnership interests. Bylong in advance of the transaction close to avoid a
this method, the buyer automatically acquires thebreak in operations. Consult your state regulatory
winery's assets, including the permits and licenses,authorities or a compliance advisor about timing and
and simply takes over leases, receivables, etc., in theprocedures early in your planning stages.
absence of special provisions to the contrary.The ease of the transition is up to you
There are numerous variations on these types ofHow profitable your winery sale is depends on the
transactions, many of which may affect your licensesdeal you can negotiate with your prospective buyer.
and permits. For example, let's assume your wineryBut the ease or difficulty of the transition is largely
has outgrown its present facility and is building a newup to you.
one. After moving into the new quarters, you plan toThe biggest thing you can do for an easy, smooth
sell your existing facility. One way to orchestrate thetransition and continued good feelings between the
transition is to apply well in advance for new permitsparties is to learn in advance what to expect from
and licenses at your new facility. This allows thethe regulators involved, and start early on your
regulatory approvals to issue before you start tocompliance preparations. You are sure to come under
move, and gives you the greatest flexibility in thetheir scrutiny and control when your winery changes
moving process. In this scenario, you can havehands, and it's easier to pass a camel through the
inventory and even wine making operationseye of a needle than to sell your winery without their
happening at both new and old locationsblessing.
simultaneously.Reading this article is a good start. Then, when a
This approach also has advantages to the buyer ofwinery sale appears on your horizon, consult an
your outgrown winery. Since it leaves your oldexpert about exactly how the requirements apply to
licenses and permits in place at your existing winery,your particular situation or set of options. You'll thank
you can transfer them to the buyer at the time ofyourself for doing it!
sale. Then the buyer may be able to start upEndnote: A word about escrows in California . . .
operations immediately using your permits andOne of the most confusing issues in a transfer of a
licenses, rather than wait for their new ones to issueCalifornia winery is whether an escrow is required.
(more about this below).The buyer of any California business may elect to
In most circumstances, the best option is to licenseuse a "bulk sale escrow" for protection from the
the new facility with new permits and licenses beforedebts of the seller. By giving the notices specified in
you are ready to move in. But sometimes movingthe California Uniform Commercial Code, a buyer is
existing licenses and permits to the new location isrelieved of any responsibility for the seller's unpaid
the better choice; for example, to protect smalldebts. This type of escrow is optional when a
producer credit if you haven't implemented ourCalifornia winery is sold.
"cheap insurance" advice (given above) and there areIn some California liquor license transactions, another
a lot of tax dollars at stake. However, there aretype of escrow is mandatory. The California ABC
geographic limits to transferring licenses, so consultCode requires that all retail licenses be transferred
with your compliance advisor before assuming youthrough an escrow. The winery license (Type 02)
can transfer the permits and licenses. Also, the timingdoes not require an escrow because it is not a retail
can be tricky in this situation. It is much easier tolicense. But California wineries often hold additional
orchestrate with a non-producing type of license thanretail licenses, for example, to permit the sale of
with a winery.wines not produced by the winery, or to operate an
(A discussion of all the types of winery transactionsassociated restaurant or B&B. Under the ABC
affecting your licenses and permits is beyond theCode, these retail licenses must be transferred
scope of this column. For more information on thethrough a liquor license escrow. When retail
many types of changes to winery permits, and howbusinesses are bought and sold, a bulk sale escrow is
to handle them, see the authors' article entitledoften conducted concurrently with a liquor license
Business Changes That Affect Your Winery License,escrow, so they are often confused.
available atEven when a liquor license escrow is required
The option of selling the winery but keeping thebecause the winery has a retail license, there is no
permit and licensesreason to include the winery license or any winery
Sometimes, the selling winery will need to keep itsequipment and wholesale inventory in that escrow.
permits and licenses, because it will not immediatelyYou can avoid delaying your transaction by allocating
cease operations and has inventory it wants toa portion of the purchase price to the value of the
continue to sell. In this situation, the purchaseretail license and any inventory and furnishings,
agreement should state that the selling winery willfixtures and equipment (FF&E) specifically
not transfer its permits and licenses to the buyer andassociated with the retail license, in your purchase
the buyer must obtain its own permits and licenses.agreement. The liquor license escrow can then be
There are a couple of challenges involved in thisconducted in accordance with its own statutorily
unconventional approach. One drawback is the extramandated timeline, which can take up 90 days,
time required for the buyer to get its permits andallowing the rest of the transaction to proceed on a
licenses issued. Your winery's new owner will notquicker timeline.