| Keyword selection is probably the most critical step | | | | "cars" to find car dealers online; however |
| of search engine optimization. Yet most businesses | | | | I'd probably find too many results to sort through. In |
| focus more on the techniques needed to get their | | | | addition to information about car dealers in my area, |
| web pages to rank in the top 20 of the major search | | | | I'd get information about car parts, race cars, model |
| engines without stopping to consider what keywords | | | | cars, antique cars, and on and on. I'd get much better |
| they'd like to place under in the first place. | | | | results if I made my search more specific and typed |
| In case you are unfamiliar with the term keyword or | | | | in a phrase like "used subarus" or |
| keyword phrase, let's talk a little about them. When a | | | | "pre-owned Porsches" instead. Phrases |
| visitor goes to a search engine and does a search, he | | | | are more specific and web visitors find out quickly |
| she types in a keyword or keyword phrase | | | | how to make their searches as specific as possible in |
| describing the content they are interested in finding. | | | | order to get the best search engine results. |
| For example I could do a search for the word | | | | |