| Winemaking is a 8,000-year old industry, with | | | | overall economic impact of the wine industry is $45.4 |
| 73-nations producing wine. Yet relative upstart | | | | billion to our state, and $125.3 billion to the U.S. |
| California gained its #4 rank in global production even | | | | economy. |
| after the Golden State's wine industry had to start | | | | - California is the most visited state in the U.S. for |
| anew at the 1933 end of Prohibition. | | | | food and wine- related activities, with 19.7 million |
| Business is about people, and the California wine | | | | tourists flocking to the state's wine regions each |
| industry is made of people who exemplify Stephen | | | | year. |
| Covey's 7 Effective Habits. Here they are | | | | - Women are 52% of the U.S. economy, and |
| synthesized to work for you: | | | | purchase nearly 60% of U.S. wines consumed. They |
| Habit 1: Proactive: Proactive people take initiative and | | | | play a role in California viticulture, winemaking, sales, |
| responsibility. Reactive people tend to blame | | | | marketing, hospitality and distribution. |
| circumstances. As Tony Robbins says, "It's | | | | - Although less than 1% of California land is vineyards, |
| resourcefulness, not resources." | | | | California wine is the number one finished agricultural |
| Habit 2: Begin with the End in Mind: They set | | | | product in retail value in the U.S. Vineyards maintain |
| long-term goals based on their own vision for their | | | | our agricultural heritage, open space and scenic |
| life, using visualization as an important tool. | | | | landscapes. |
| Habit 3: Put First Things First: They prioritize work | | | | - California has created a national mainstream wine |
| aimed at long-term goals, delegate tasks as possible, | | | | culture supported with industry magazines, websites, |
| and focus on quality results. | | | | blogs; and has helped inspire winemaking in all U.S. |
| Habit 4: Synergize: They think win/win, and find | | | | states. |
| mutually beneficial solutions to satisfy the needs of all | | | | - Family owned enterprise accounts for 90% of all |
| involved. | | | | U.S. business; 50% of America's GDP, and 75% of |
| Habit 5: Seek First to Understand, Then to be | | | | new jobs. The majority of California's 4,600 wine |
| Understood: They try to empathetically understand | | | | grape growers and 2,700 wineries are also |
| other people and their situations, and listen to | | | | family-owned and operated, many are |
| improve communications. | | | | multi-generational, with their family name, quality, and |
| Habit 6: "The whole is greater than the sum of its | | | | reputations on the label. |
| parts." They apply effective problem solving, | | | | The Core of America and the California Wine |
| collaborative decision-making. Value differences; build | | | | Industry: Heroic Family Operations: |
| on strengths, leverage innovation. | | | | Family winery operations, like most family owned |
| Habit 7: Sharpen the Saw: They use balanced | | | | farms, are often heroic operations dedicated to a |
| self-renewal to regain "production capability" and | | | | philosophy. When we support family owned business, |
| sharpen mind, body, spirit. | | | | we sustain the core structure of America. The |
| The California Wine Industry As Entrepreneurial Model: | | | | Tamayo Family Vineyards located in the |
| - California produces more than 90% of all wine | | | | agri-viticulture area of Contra Costa County just one |
| made in the U.S., and accounts for 95% of U.S. wine | | | | hour east of the San Francisco Golden Gate Bridge, is |
| exports. With our entrepreneurial spirit Californian's | | | | an example of the best about American wineries. A |
| love to grow things, and to make magic happen. | | | | simple philosophy drives all that they do: |
| - California wines have been around since Spanish | | | | "'A famous person once said, "Find a job you love |
| missionaries planted the first vines in San Diego nearly | | | | and you will never have to work a day in your life.' |
| 250 years. Since the end of Prohibition, California has | | | | Perhaps no better phrase sums up what we feel |
| revolutionalized wine quality with art, science and | | | | about making wine at Tamayo Family Vineyards. Our |
| innovation. | | | | story, like so many others in winemaking, really began |
| - California's statewide Sustainable Winegrowing | | | | as a dream...we once thought how wonderful it would |
| Program establishes strong environmental standards | | | | be to actually grow grapes and bring them to the |
| and practices throughout the entire winemaking | | | | table as wine. Our grapes, our wine....we took a once |
| process. California vintners and wine grape growers | | | | romantic notion and nurtured it into the passion that |
| provide models for other viniculture and agricultural | | | | has become Tamayo Family Vineyards...our |
| producers in America and around the world. | | | | winemaker echoes the desire to coax the best from |
| - California's diverse growing regions, soils, climates, | | | | earth and vineyard; and quality elements like French |
| winemaking styles and people, plus 107 American | | | | Chateaux barrels, superior American Oak aging...all fit |
| Viticulture Areas, offers tremendous wine culture and | | | | in perfect unison to reflect our winemaking style...our |
| choice. Our wine industry has been imprinted by | | | | appellation...the wines...[and]... their pure and honest |
| Spanish missionaries, by German, Swiss, French and | | | | heritage and birthplace. " |
| Italian immigrants, with important ventures with | | | | With that proactive clear vision, Tamayo Family |
| winemakers and modern entrepreneurs and | | | | Vineyards has won many Double Gold, Gold, Silver |
| researchers from around the world. | | | | and Best of Class Awards, and Wine Enthusiast's |
| - California wines, chefs and culinary arts have | | | | Affirmation that it's "Wine so good you'll want to |
| created a nationwide focus on fresh seasonal cooking | | | | drink the whole bottle." Click here: |
| and dining. Californians care deeply about the | | | | During these challenging times, no matter what |
| freshness and quality of what we eat, grow, produce | | | | business you're in, understand you're in a heroic |
| and offer. | | | | enterprise, and take heart from all the above |
| - The California wine industry generates 875,000 jobs | | | | examples. We're all in this together. Cheers! |
| nationwide, with wages totaling $25.2 billion. The | | | | |