| the most important steps in internet marketing is | | | | can get for free online. You find that while cars have |
| finding a profitable niche. But what is a niche? | | | | millions of competitors, a keyword that is derived |
| Many people starting their online business have a | | | | from the same one has less for example, "classic |
| general idea of the concept. Sometimes they | | | | cars". The difference is huge but still you may |
| describe the term niche as: "What your website is | | | | encounter thousands of competitors. Note that for |
| about". While they are not far from correct, the | | | | keyword research purposes your search engine |
| concept of the niche goes far beyond. In the world | | | | queries should be made using keywords in quotation |
| of marketing this concept is used to describe a | | | | marks to get a phrase match. |
| specific area within the market as a whole. | | | | The search engine query for: "classic cars" will |
| Now lets apply the these concepts to online internet | | | | probably return a lot of competitors but less than the |
| marketing. If you are thinking about building a site | | | | keyword: "cars". If phrase match returns more than |
| about the automobile industry, cars can be your | | | | 40,000 results it is commonly referred to as a macro |
| market. In this case, cars represent the big market | | | | niche. It is still to big for us to build a business in little |
| filled with thousands of websites competing for the | | | | time. We have to dig lower. As you reach out for |
| same keywords. Competition for a such a keyword is | | | | more keywords you may find ones that have a very |
| fierce and includes sites from big dealers, brands and | | | | good amount of searches and lower competition. This |
| high authority sites. This market would be impossible | | | | is what a niche is about. keywords like "cheap classic |
| for the aspiring internet marketer to break into. | | | | cars", repainted classic cars" and so on, represent a |
| Now lets move lower down the market pyramid. | | | | specific sector of the big market or as normally |
| After some a little keyword research with tools you | | | | called; a niche market. |