| Greg Norman originally made a name for himself as | | | | comparison. |
| an Australian born golfer, who is still active in the | | | | Greg Norman estates follows his path, it originally |
| sport, but he also is highly involved in the wine | | | | started producing wines in Australia and has since |
| industry with wines that bear his name. As he tells | | | | added a California contingent. Focused on producing |
| the story he found himself in the wine industry like | | | | quality wines, from famous regions they find long |
| many other winery owners, starting as a hobby | | | | term commitments with farmers and then craft their |
| which started simply as a way to achieve greater | | | | wines with this fruit. For example, they make |
| pleasure from dinner. After spending time in Europe | | | | Chardonnay and Pinot Noir from Santa Barabara |
| and seeing his palate evolve he found himself | | | | County, but make Syrah from Paso Robles which |
| spending more and more time in California playing | | | | follows the generally accepted rules in California for |
| professionally on the PGA tour, which led to an | | | | where each grape grows the best. |
| appreciation for some of the more unique flavors of | | | | As you might expect with a famous golfer turned |
| California wine. At that time (the mid 1970's) the | | | | business owner, expenses have never been a major |
| Australian wine industry was not producing the high | | | | consideration and the winery is helped to achieve |
| quality, world class wines that they do today so he is | | | | their goals of world class wine by having some of the |
| careful to point out (as am I) that Australian wines | | | | best facilities in the world as well as world class |
| often share some of the same characteristics as | | | | winemakers in Matthew Parish (California) and |
| California wines, at the time though there was no real | | | | Andrew Hales (Australia). |