| Perhaps the most interesting question currently | | | | to great grapes and the best equipment in the |
| running through the wine industry involves finding | | | | industry. In this case it will give you a $50 bottle of |
| value. Given economic upheaval and the current | | | | wine that would otherwise be selling for at least $120. |
| economic crisis, this certainly shouldn't be surprising. | | | | There are plenty of other examples in this space |
| Starting at your local grocery store, have a look at | | | | because virtually every single winemaker makes their |
| what's currently on sale. There are many reasons for | | | | own personal label wine. Often an email to the |
| sales at the grocery store, but a little knowledge | | | | winemaker or the winery itself can allow you to |
| about the wine industry can give you some real | | | | taste this secret wine on your next tasting trip. The |
| bargains here. For example, most of the sales will | | | | quality if often very high because the winemaker is |
| offer a few dollars off, while others will give 50% off | | | | making wine they want to drink themselves, or |
| or more. Some of the deep discounts on wine will be | | | | making wine their family wants to drink. It's another |
| caused because of poor quality and a need to move | | | | form of expression as well as another income stream |
| the overpriced merchandise. Other wines will be | | | | for the winemaker. |
| discounted because of bad publicity. Recently | | | | Lastly, it's important to note that value can be found |
| Gallo(the California winery) announced that it had | | | | by simply finding a winery or monthly wine club that |
| purchased a large amount of French Pinot Noir and | | | | you enjoy, becoming a member and then enjoying |
| bottled it, only to find out later it was actually Merlot. | | | | the discount that you receive on bottles which you |
| The result was all Gallo Pinot Noir, even the Pinot | | | | re-order. |
| from specific vineyards in California, being marked at | | | | I hope you'll take advantage of these three simple |
| half price. | | | | ways to receive value in your next wine shipment. |
| Secondly, look for winemakers personal labels. For | | | | Wine clubs specifically are often willing to sell their last |
| example the winemaker at Vineyard 29, Keith | | | | few bottles at a significant discount. You can also |
| Emerson makes a truly outstanding wine which is | | | | look at sites such as Cinderella wine which offers a |
| labeled under the name Emerson Brown. Using | | | | specific each bottle at well under retail value. |
| winemakers personal labels, often gives you access | | | | |