| The late 1960's and the early 1970's were an age of | | | | such as popular British singer Petula Clark when she |
| muscle cars, and in this age advertisements ruled the | | | | wanted you to "Look What Plymouth's Up to Now." |
| consumer market. 1970's cars were all about | | | | Ford used the slogan "The Lively Ones" on sportier |
| marketing, the more marketing a company did, the | | | | models, and then sponsored a television show with |
| more chance they would get one of their products | | | | the same name. |
| sold. | | | | The muscle car market had two sides, one was very |
| The thing is, manufacturers knew that not everyone | | | | performance and speed related, and automakers |
| wanted a muscle or pony car, but they advertised | | | | yearned to sell to that market. However, some |
| those types of vehicles hoping that it would lead | | | | manufacturers decided that they should relate their |
| consumers to come into a showroom, not looking to | | | | advertising to the other side, the side that focused |
| by a sports car, but knowing they wanted to buy | | | | on the youthfulness of that era. Plymouth, for |
| from that specific company. They would advertise | | | | example, found a way to do this by created a color |
| the fancy muscle-cars in their lineup to attract muscle | | | | palette for their 1970's cars that had very cartoonish |
| car enthusiasts, and they hoped that by word of | | | | and crazy colors, to appeal to the pop art loving, |
| mouth, these enthusiasts would tell their | | | | Beatles listening consumer, and also the consumer |
| non-enthusiast friends about the company, so that | | | | who wanted the raw power of a Plymouth muscle |
| the non-enthusiast friends would buy 1970's cars | | | | car. |
| from that company and not its competitors. | | | | These old muscle cars are being restored present |
| Automakers used multiple tools in their advertising to | | | | day. The era of muscle cars in the late 60's to early |
| attract consumers to choose a car from their lineup | | | | 70's is being restarted with the restoring of these |
| instead of one of their competitors. Many slogans | | | | classic muscle and pony cars, and every muscle-car |
| were created to catch the consumers' interest, and | | | | enthusiast should know this. |
| some slogans were spoken by a famous celebrity | | | | |