| The Chrysler motor company was founded in 1925 | | | | constructed the first wind tunnel in the automotive |
| by Mr Walter P Chrysler, the formation occurred | | | | industry to do this, this required a significant |
| when the Maxwell motor company was restructured | | | | investment. Sadly for Chrysler the investment |
| into the Chrysler Corporation. | | | | although ground breaking failed to pay off. It appears |
| Walter Chrysler had been hired by the Maxwell Motor | | | | the public were not keen on the new aero dynamic |
| Company to sort out what was widely recognised as | | | | styling of the Chrylser and so turned away form the |
| a company in crisis. Chrysler had a reputation as a no | | | | cars on mass. This significant reduction in revenues |
| nonsense hard noised businessman which he earned | | | | left the Chrysler Company unable to continue is |
| when he turned around the fortunes of the severely | | | | investment in new technology at the same rate that |
| ailing Willys car company. | | | | it had previously, in fact it was sales of Dodge and |
| Having firmly established himself in the hot seat at | | | | Plymouth which kept the company going in the 1930s. |
| Chrysler, Walter Chrysler oversaw the production of | | | | A Slow Recovery through the 1940s and 1950s |
| the first automobile under the new Chrysler name. | | | | The disaster of the aero dynamic cars produced in |
| The new 6-cylinder Chrysler was generally well | | | | the 1930s had a big effect on the overall psyche of |
| received by the press and public. The new Chrysler | | | | Chrysler with the cars released in the 1940s and 50s |
| had been designed to give customers a well | | | | distinctly conservative in design. Sales did grow in this |
| engineered car for a good price. It has been | | | | period however as the company began to recover |
| suggested by several people that many of the | | | | from the disastrous 1930s. |
| design elements of the new Chrysler had in fact | | | | 1960s Chrysler Returns to Innovation |
| been under development when Walter Chrysler was | | | | Having made its recovery over the 1940s and 1950s |
| at the Willys car company. This suggestion has | | | | Chrysler was now ready to start innovation again and |
| proved hard to substantiate. | | | | the 60s kicked off with a significant innovation for |
| Under the stewardship of Walter Chrysler the | | | | Chrysler. In 1960 Chrysler became the first of the big |
| Chrysler motor company continued to innovate and | | | | three US automotive manufacturers to use Unibody |
| to invest significant time and resources into research | | | | construction. This construction technique, now a |
| and development. This was an investment which paid | | | | worldwide standard improved handling and safety |
| off for Chrysler with the company becoming the | | | | during a crash. Throughout the 60s Chrysler increased |
| second most prominent car company in the US | | | | its market share and continued to innovate producing |
| market. Some of the many innovations of Chrysler | | | | the first car to use an alternator as standard. It has |
| included; the first mast produced four wheel drive | | | | been pointed out by many automotive historians that |
| hydraulic braking system, rubber engine mounts and a | | | | while the Chrysler brand returned to the place of |
| carburetor air filter. | | | | industry leading innovator during the sixties and its |
| Chryslers Dark Years the 1930s | | | | financial fortunes certainly improved, Chrylser had |
| During the 1930 Chrysler continued to innovate and | | | | began to neglect the Dodge and Plymouth brands |
| actually produced the first range of cars widely | | | | which had guided it through the treacherous decade |
| available to the public constructed using the principles | | | | of the 1930s. |
| of air flow and aero dynamics. Chrysler even | | | | |