| If you want to run an effective Google Adwords | | | | money. Instead, focus on keywords that are very |
| campaign, you'll find it necessary to learn to use the | | | | directly related to what you offer such as, in the |
| Google Adwords keyword tool. This handy little tool | | | | case here, "classic car parts", for example. That way, |
| allows you to select keywords and establish how | | | | only those people searching for and visiting websites |
| much you are willing to pay per click for ads that | | | | related to classic cars and parts for those cars will |
| appear on web pages and search engine results | | | | see your Adwords campaign. |
| pages that contain the identified keywords. | | | | The Google Adwords keyword tool allows you to |
| Choosing the right keywords is very important to | | | | add and remove keywords at any time you choose. |
| your success in operating an Adwords campaign. You | | | | You aren't tied to using keywords that aren't working |
| want to reach an audience that is likely to want and | | | | for you for any specific length of time. If you find a |
| need your product or service so that, once they | | | | keyword you have selected is working very poorly, |
| arrive at your website, they will convert to a sale or | | | | go to the keyword tool and remove that keyword |
| lead. Having people click on your ad does nothing but | | | | from your campaign. You might replace it with a |
| cost you money unless you maintain a high | | | | better keyword, or simply drop the keyword and not |
| conversion rate. | | | | replace it at all. |
| When choosing the keyword or keywords that you | | | | The greatest thing about Google Adwords is the |
| want to target, keep in mind the keywords that | | | | flexibility. You can change anything about your |
| your website is based upon. Those are, at least in | | | | campaign at any time you want. Keywords that |
| part, the keywords you will want to select for | | | | prove effective can be changed to a higher price per |
| advertising. However, you may have keywords on | | | | click while those that offer little traffic can be |
| your website that are much broader than those that | | | | changed or removed. Find keywords that drive traffic |
| you want to use for your Adwords campaign. | | | | that converts and stick with those keywords. |
| Whereas a person selling classic car parts online might | | | | A great alternative , even better than the google |
| use "auto parts" as a keyword on their website, it | | | | adwords tool is the new keyword elite which has |
| would certainly be a very bad choice for an Adword | | | | more options and will give you the exact adwords |
| keyword. Driving traffic that are seeking auto parts | | | | pricing for each keyword and per search engine as |
| for late model cars will simply leave the website as | | | | well as competition, adsense high paying keywords |
| soon as they see what is offered and, since you | | | | and so on. |
| choose the keyword, the click would still cost you | | | | |