| MOMO has set a live example of how high level of | | | | year he came out to be the winner of the F1 |
| creativity, imagination and entrepreneurship could help | | | | championship. Thus, the emotion of a friend and the |
| a small business expand and conquer international | | | | passion of a promising youth set the pedestal for |
| markets within an amazingly short span of time. It | | | | MOMO Corse. |
| also tells the story of how passion and emotion, if | | | | In course of time the company diversified its |
| directed properly, can come out with mind-blowing | | | | attention and brought variety in steering-wheels |
| result. Such a dramatic history MOMO Corse has! | | | | production. Initially it confined its sales of the steering |
| A political science student at the University of Pavia, | | | | wheel to the racing world, but very soon began it |
| who also happens to be an amateur racing driver, got | | | | widened its horizons. Not only it diversified its |
| a friend to make a very special type of | | | | production but also broadened its steering-wheel |
| steering-wheels for his racing car. The tyre he made | | | | range. It started to produce light-alloy road wheels, |
| was smaller than the usual ones. But what was most | | | | an accessory to which MOMO Corse attached new |
| unique about it was the handgrip; a very large | | | | concepts of marketing and design. |
| handgrip that allowed a much better hold, making the | | | | The journey of this Italian company continued to roll |
| car easier to handle and drive. | | | | on, especially in the wheel sector, which began to be |
| It took little time for this odd steering wheel to | | | | a pulling force. With the formation of MOMO CORSE |
| attract the attention of many racing car drivers. | | | | in 1993, the company started to design and produce |
| Celebrity driver like John Surtees of Ferrari was also | | | | hi-tech racing accessories. Soon it embarked on |
| amazed by the wheels and gave them a try on his | | | | importing the best of the world's racing fittings, a |
| single-seat Formula One race car. Surprisingly, on that | | | | tradition that is going on in full swing even today. |