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Article #104: The Amazing Journey of MOMO Corse

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MOMO has set a live example of how high be the winner of the F1 championship.
level of creativity, imagination and Thus, the emotion of a friend and the
entrepreneurship could help a small passion of a promising youth set the
business expand and conquer international pedestal for MOMO Corse.
markets within an amazingly short span of In course of time the company diversified
time. It also tells the story of how its attention and brought variety in
passion and emotion, if directed steering-wheels production. Initially it
properly, can come out with mind-blowing confined its sales of the steering wheel
result. Such a dramatic history MOMO to the racing world, but very soon began
Corse has! it widened its horizons. Not only it
A political science student at the diversified its production but also
University of Pavia, who also happens to broadened its steering-wheel range. It
be an amateur racing driver, got a friend started to produce light-alloy road
to make a very special type of wheels, an accessory to which MOMO Corse
steering-wheels for his racing car. The attached new concepts of marketing and
tyre he made was smaller than the usual design.
ones. But what was most unique about it The journey of this Italian company
was the handgrip; a very large handgrip continued to roll on, especially in the
that allowed a much better hold, making wheel sector, which began to be a pulling
the car easier to handle and drive. force. With the formation of MOMO CORSE
It took little time for this odd steering in 1993, the company started to design
wheel to attract the attention of many and produce hi-tech racing accessories.
racing car drivers. Celebrity driver like Soon it embarked on importing the best of
John Surtees of Ferrari was also amazed the world's racing fittings, a tradition
by the wheels and gave them a try on his that is going on in full swing even
single-seat Formula One race car. today.
Surprisingly, on that year he came out to






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