| Jet Ski and Sea Doo are two brand names that have | | | | Kawasaki become very aggressive in developing this |
| become generic names for stand-up and sit-down | | | | personal water craft. |
| personal water craft (PWC) respectively. But just like | | | | On the early part of the 70's Clayton Jacobson II, |
| any other story, these two have their own stories | | | | the man who gave a lot of inspiration to the |
| which are closely related to each other. As you are | | | | Bombardier in term of design and personal water |
| familiar with the names today, Jet Ski is | | | | craft specifications, sold the rights to his patent to |
| manufactured by Kawasaki while Sea Doo is | | | | Kawasaki. This deal gave birth to the Jet Ski. |
| manufactured by Bombardier. | | | | The Kawasaki Jet Ski was released with a little |
| Here is the brief story: | | | | promise and gave only several hundred sold units. |
| During the mid-60's, Bombardier started a project | | | | However, in the 80's, the Jet Ski sales skyrocketed |
| that would create and market a personal water craft. | | | | and sold several thousands. Here, the name "Jet Ski" |
| The company lunched its first sit-down model in 1968 | | | | has become the generic name for stand-up personal |
| with the name Sea-Doo. During that time, the | | | | water craft. |
| company already had an established market on the | | | | The Bombardier had responded with the rebirth of |
| snowmobiles. Here, the name Sea-Doo is an altered | | | | the Sea-Doo. It did not intend to capture the market |
| version of the Ski-Doo (Bombardier's brand for | | | | of the Jet Ski. Instead, Sea-Doo created a personal |
| snowmobiles). Unfortunately, the company has | | | | water craft that could be used by anyone (since |
| pooled out the Sea-Doo from the market in 1970 | | | | they thought that the Jet Ski was only for athletic |
| just before the new line of Sea-Doo will be released. | | | | people). Bombardier had created Sea-Doo as a |
| This was because there are several problems on the | | | | sit-down personal water craft. The design of the |
| design for the water craft that could not be | | | | second generation of Sea-Doo may not be very |
| answered during that time. Technology was | | | | different from its predecessor but it has already |
| insufficient then and to solve the problem means | | | | overcome their original problems. |
| spending a lot of money and engineering, which | | | | Today, Sea-Doo and Jet Ski are two major |
| Bombardier could not afford since the Ski-Doo was | | | | manufacturers of personal water crafts and have |
| so hot in the market. | | | | eared the name on their own. |
| Meanwhile, as Bombardier discontinued the Ski-Doo, | | | | |