| Volvo's future auto design is leading a new direction. | | | | must have legs. But we can't be too simple or we'd |
| Recently, a preview of what is to come is made | | | | edge toward blandness. And we can't change; we |
| available to some lucky journalists and enthusiasts. | | | | must be fresh. I want to broaden our design and |
| Volvo earlier pulls wraps off its all-new XC60 Concept | | | | have more variation between car lines." |
| which showcases fresh and striking design. | | | | XC60 combines the power of Volvo XC90 vintage |
| XC60 Concept is set to be introduced in Detroit's | | | | car truck parts and the elegance of C30 auto parts |
| auto show next month. There, dealers and | | | | to pave way for a remarkable new XC. The vehicle |
| enthusiasts alike can take their first look at the | | | | has an elegant glass roof, catchy front grille with |
| future design of Volvo under the administration of | | | | angles positioning lights on its sides, sophisticated |
| Steve Mattin, the automaker's new guru. In an | | | | interior, and comfortable ergonomics. |
| interview, Mattin said that the XC60 concept will | | | | According to enthusiasts, the future of Volvo design |
| indicate Volvo's new design DNA. He added, "It will | | | | is anything but bland. Volvo president Fredrik Arp |
| have technical as well as design innovation. But it's a | | | | said, "The XC60 will be as important as the C30 in |
| real concept car, not just a disguised production car." | | | | expanding the brand's sales." Arp added that the |
| In other words, its relationship to the real thing will be | | | | concept is a good indicator of what the production |
| as the 2000 ACC concept was to the XC90. "It | | | | model will look like. |
| takes the emotion of the C30 a step further." | | | | Volvo expects that the new XC will capture the |
| Mattin also gave the metes and bounds of the future | | | | desires of modern day owners which have active |
| design of the automaker. He said, "We need to be | | | | urban lifestyle. The automaker also intends to follow |
| recognizable as Volvo. We're still about Scandinavian | | | | up the concept version with the production venture |
| simplicity; we can't be playful or do styling for the | | | | before the end of the decade. |
| sake of styling. Volvos last a long time, so our design | | | | |