| While Ford was fighting off the early | | | | sensational introduction of the Chevrolet |
| successes of the Chevrolet Corvair and Chevy | | | | Camaro by delivering over 212,000 units to |
| II with their introduction of the Mustang in | | | | dealer showrooms that year. Keeping in |
| August of 1964, GM began work on a | | | | fashion with the Mustang formula, the Camaro |
| counter-punch experimental project named | | | | was offered with a laundry list of options at |
| XP-836. The XP-836 project directly targeted | | | | both the factory and dealer level. Camaro |
| the Ford Mustang mystique and the new youth | | | | customers could custom build their own car |
| market that emerged from almost nowhere in | | | | with a host of options previously only |
| the eyes of GM marketers. The surprising | | | | available on Chevrolet’s higher-line |
| popularly of Ford’s Mustang framed the | | | | models. |
| XP-836 project from the very start and | | | | |
| incorporated the “Mustang | | | | Desiring the same custom performance |
| formula†in the early years of | | | | treatments being offered by Shelby America |
| production. | | | | for the Mustang, Camaro enthusiasts looked to |
| | | | the dealerships in hopes of finding these |
| In the winter of 1965, the XP-836 project | | | | performance options. Happily, the folks at |
| turned out a proto type car based on some | | | | Toronto-based Gorries Chevrolet/Oldsmobile |
| cobbled up Chevy IIs. While crude, the new | | | | dealership answered the call to incorporate |
| Chevrolet was shaping up to run well along | | | | their race knowledge into the new Camaro. The |
| side Ford’s Pony car. Now named the | | | | result was the “Black Panther†|
| “Pantherâ€, the project and the | | | | Camaro. |
| proto-types were written about in great | | | | |
| length by the automotive press with all the | | | | Already known in racing and rally circles |
| excitement of a pending rivalry with the | | | | with their work on the Corvette, |
| Mustang. Given a name that the public could | | | | Gorries’s geared up to modify a |
| latch onto, the “Panther†was | | | | limited number of Camaros into Black |
| quickly being promoted as GM’s | | | | Panthers, giving the Camaro some real street |
| Mustang-fighter. Sometimes called | | | | muscle. Modifications such as heavy-duty |
| “Chevy’s Mustang†the | | | | front coils, rear leaf stiffeners, tubular |
| “Panther†evolved conceptually | | | | shocks, 10†front disc brakes, power |
| using much of the Mustang marketing formula. | | | | assist brakes and steering, 500 magnum wheels |
| | | | and low profile Uniroyal 8.55 X 14 tubeless |
| Now branded with the “Panther†| | | | tires were added to the dealer-modified cars. |
| script and leaping-cat emblems similar to | | | | Brake balancing valves and other small tuning |
| that used by Jaguar, the proto-types advanced | | | | points remarkably improved the handling and |
| with an outward confidence that | | | | the drivability of the standard production |
| Chevrolet’s sleek new cat would be | | | | car. |
| chasing down the Mustang. By early 1966, | | | | |
| Ralph Nader was doing a hatchet job on the | | | | All Gorries Black Panther Camaros were of |
| Corvair, and GM management sought to | | | | course painted black, with a painted gold |
| tone-down the image of their new car in hopes | | | | band around the nose. The Black Panther |
| of not drawing the attention of safety | | | | nameplate was fixed to the forefront of each |
| crusaders with the aggressive | | | | fender and on the rear deck lid. A gold |
| “Panther†name. | | | | stripe was added along the bodyline above the |
| | | | rocker panel area and a Gold pin stripe was |
| Seeking a “clammier†image for | | | | added just below the upper side bodyline. |
| the new car, the marketing department looked | | | | |
| to their current line of Chevrolet monikers, | | | | The Panther’s came with a deluxe Gold |
| the Corvair, Corvette, Chevelle, and Chevy II | | | | interior and any of the regular factory |
| for inspiration. Desiring another | | | | options a customer might desire. This first |
| “C†name brand, merchandising | | | | Panther out of the Gorries shop was equipped |
| manager Bob Lund and GM Car & Truck Group | | | | with the “007†James Bond panel |
| vice-president Ed Rollert poured through | | | | as a bit of a joke. Simply enough, a console |
| French and Spanish dictionaries and came up | | | | was added in place of the glove box lid |
| with “Camaroâ€. Meaning, | | | | between the seats. The console featured a row |
| “warm friendâ€, the new name | | | | of six or eight toggle switches labeled, Seat |
| offered GM an excellent label to compliment | | | | Ejector, Machine Guns, Smoke Ejectors, etc. |
| the current Chevrolet line and introduce | | | | What began as a joke later turned out later |
| their new car with a much tamer image. | | | | to be a customer demanded option that even |
| | | | the most reserved customers opted for. |
| Though the “Camaro†name was | | | | |
| replacing the various project names the car | | | | Gorries offered both the 327 and 427 V-8 |
| had been developed under, outside the company | | | | engine options for their Panthers. The 327 |
| some controversy over the meaning of the new | | | | offering was the 275HP L30 engine, at 10:1 |
| name was causing a potential image problem | | | | compression and made 355FT pounds of torque |
| for the new car. In an unprecedented national | | | | at 3,200 RPM. The optional blueprinted 427 - |
| conference call with some 200 journalists, GM | | | | 435HP, ZL1 engine with its neck snapping |
| released the “ warm & friendly†| | | | 460FT pounds of torque at 4,000 RPM put some |
| Camaro name to the public ahead of the cars | | | | real teeth in the Panthers. At 12:1 |
| introduction to dealer showrooms. The effort | | | | compression, the ZL1 engine with its large |
| was successful in quashing any “image | | | | 925 CFM 4-barrel carburetor proved to be a |
| killing†interpretations of the new | | | | formal opponent for the Shelby GT-500 |
| Camaro moniker. | | | | Mustangs, which carried the 428 big-block |
| | | | Ford engine, but only developed 355HP in |
| In 1967, amidst the phenomenal success of the | | | | 1967. |
| Ford Mustang, General Motors pulled off a | | | | |