| The Road Runner line was first produced by | | | | different market. Even though they were |
| Plymouth in 1968 with a back-to-basics | | | | downgraded some compared to other muscle cars |
| strategic approach aimed at making muscle | | | | of their time, the 1969 Plymouth Road Runner |
| cars more affordable for the average Joe | | | | made record sales for Plymouth and became one |
| rather than having them remain fully-loaded, | | | | of the top-five muscle cars in existence in |
| luxury cars that few could afford. As a | | | | terms of best sellers. |
| result, Road Runners were targeted to a | | | | |