| The Road Runner line was first produced by | | | | different market. Even though they were |
| Plymouth in 1968 with a back-to-basics strategic | | | | downgraded some compared to other muscle cars of |
| approach aimed at making muscle cars more | | | | their time, the 1969 Plymouth Road Runner made |
| affordable for the average Joe rather than having | | | | record sales for Plymouth and became one of the |
| them remain fully-loaded, luxury cars that few could | | | | top-five muscle cars in existence in terms of best |
| afford. As a result, Road Runners were targeted to a | | | | sellers. |