The Renaissance of Classic Muscle Cars

Muscle cars are a staple part of the culturalThey are designed to accommodate consumer
consciousness of developed North America; evenconcerns over fuel consumption, with even the
those not familiar and really not too interested inbiggest V-8s mitigated in their guzzling through the
engines and power can't help but turn their headslatest in computer chip technology. Even more
when a Barracuda or a Mustang rolls by. Thestunning is the fact that some of these cars are
combination of power and style that these cars bringdesigned - and are selling - not as traditional two
together has always appealed to North Americans,doors but as sedans and even (gasp) as
from the early years of muscle cars in the classicstation-wagon like models.
1960s right up to the present day.Some resurgent models include the 2005 Ford
The problem with muscle cars has always been theMustang, which boasted an entirely new look in
same; people see them as impractical, both as familyaddition to a new chassis, and became the best
vehicles and in terms of economy. They have neverselling Mustang model in ten years. Pontiac also rolled
gone out of style as far as looks, and maybe evenout a new style GTO in 2003, but it was discontinued
desire, but they have never been able to reproducein 2006. This has not dissuaded Chevrolet, however,
the sales success they enjoyed from the '60s to theas the company has announced plans to roll out a
'70s.new version of the Camaro in 2009, as well as
Given that muscle cars are known for their massivereworked G8's and a possible comeback of the GTO.
displacement, which traditionally has sucked up theThe struggle of the American car companies is not
fuel, it is kind of surprising to realize that there hasnews. With all of them losing huge market portions to
been a resurgence in the manufacturing of muscleforeign car manufacturers like Toyota, Volkswagen,
cars by North American companies for much of theand Honda, it should come as no surprise that Detroit
new millennium. Ford, Chrysler, and Chevrolet have allis falling back on an old stalwart to try and remind
turned out new models and reworked existingNorth Americans why they fell in love with the
models in order to bring the muscle car back into thecompanies in the first place. Cars with traditional
selling mainstream.muscle appeal but designed for family and energy
Perhaps the resurgence of the muscle carefficiency may be the key to winning back some
manufacture is best described as a renaissance, formarket share.
these are not the muscle cars our fathers knew.