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Article #151: Color Trends 2007

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Every year, professional forecasters with personal-care appliances and its
predict the colors that will dominate concept of hygiene and cleanliness. This
everything from appliances to fashion to is also reflected in the stage musical,
window treatments. By trying to 'The Woman in White,' and the films 'The
accurately read the "mood" of the White Countess' and 'The Chronicles of
country, forecasters note behavioral Narnia' with its White Witch. White is a
trends and associated color preferences. total tranquillizer for a tumultuous
According to Margaret Walch, director of world."
the Color Association of the U.S. "Color • Mélange: "This is flavored by
is a highly subjective, intuitive, melon, apricot, strawberry and orange.
irrational kind of choice. So if you have The orange phenomenon is not going away
all the world rushing toward pink, for 2007, but there will be an infusion
including men, that would be highly of blues, a toasty tan, a vibrant poppy
indicative of something, such as a wish red-all well grounded by a rustic khaki."
to return to more secure times. The • Aux Naturale: "These are basic
economy is on people's minds, and you're neutral colors, beiges and taupes,
seeing men wearing that pink Brooks denim-like blues and chocolate browns.
Brothers buttoned-down look from the The kids' market reflect the natural look
'50s. Similarly, a current passion for with browns in the movies, 'Charlie and
purple, "the color of the mind," reflects the Chocolate Factory,' 'Curious George'
the cyberworld of the new millennium." (who is brown), 'Wallace and Gromit' and
What's ahead? Top color expert, Leatrice 'Cars,' in which a brown car is the star.
Eiseman reveals what her picks are for There are also browns in children's
the colors you'll see everywhere in 2007. clothing and the toy market."
Eiseman is executive director of the • Grass Roots: "This starts with a
Pantone Color Institute and director of variation on a green theme, moving on to
the Eiseman Center for Color Information mineral blue and various wood tones
and Training and has been selected by enhanced by unexpected mixes including
Fortune magazine as one of America's top grape, rose and terra cotta."
eight decision-makers. • Fresh Air: "The dictionary defines
• Simply Elegant: "This is a prime something fresh as that which is
example of the marriage of traditional 'refreshingly different from what has
and modern-day looks, with the unexpected been done previously.' These colors are
blends of mahogany and silvered mink, real eye-catchers-vibrant yellow and
silvery blues, elegant purples and deep yellow-greens, purples and violets, sky
bronzed tones set off by the glint of blues and snowy whites."
pale gold, frosty almond and copper." • Light Touch: "These are soft colors
• Classic Chic: "Tasteful tones are that many people want in their homes for
always in style. Here are glittery looks, a 'quieter' look in an increasingly noisy
a kind of glitz. Gray flannel is the world. Modernizing a pastel palette can
fabric of the year-particularly soft be easily done by re-inventing colors and
gray. The year 2007 will be going into combinations such as foamy aquas and
more grays in housewares and elsewhere. greens, pinks and lavenders, powdery
Plus, there's a little ripple of blues, and infusing them with a touch of
excitement provided by mineralized champagne or a silvery gray."
yellow. A classic palette would not be Thus, color trends for 2007 emphasize a
complete without black and white, often combination of change, transformation,
used with cappuccino brown." and shift. According to color experts,
• Lumens: "Here are luminous finishes the calming trend of color over the last
interspersed with multi-faceted hues. In few seasons will continue in 2007. The
addition, I can't say strongly enough search for the perfect balance between
that bright white is a leading trend for fun and escapism, along with simplicity
2007. People say white isn't a color, but and moderation, is always a challenge,
the human eye perceives it as such. It's but the colors of 2007 promise to provide
a very strong trend in fashion and the the perfect compromise between the two.
bridal industry as well as housewares






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